Image by Edho Pratama

SEO - Search Engine Optimisation

So you've heard this word, but do you know what SEO is? What does it stand for, and why is it essential for my business?

For search engines to locate and rank your website and show it in the top results in specific searches for a set of keywords, there is a process of optimization that must occur. This set of steps, if followed and implemented correctly, can set you apart from other search results that land on the 10th or more page of Google when customers are searching online for solutions for their problem.

Did you know that 75% of online searches begin on Google, not necessarily in other search engines or on social media platforms? 

And most users particularly will find their answers browsing throughout the first page results of Google. So, what happens if you’re on the second or third page of these search results? In most cases, this will become a lost opportunity for your business.

“No website can stand without a strong backbone and that backbone is technical SEO."

Neil Patel

Socials may be sexy, but Search still pays the bills.

Image by Striving Blogger

So how does it work?  After a consumer enters a search request, the search engine immediately pulls up a large amount of data from web pages in order to deliver the most accurate results of the query. These search results are typically ranked by relevance and popularity for that particular search topic. The more relevant the results, the higher its ranking is on the engines web page. This all makes for a whole lot of traffic.

But SEO is by no means a small or easy task to do. There are no shortcuts or magic wands that will position a company at the top of the list.  Google, Yahoo, and Bing all apply very complex formula that takes countless variables into account.

Here are some of the services we offer:

  • Google My Business Listing Setup

  • Local SEO

  • Keyword Research & Strategy

  • Link Building

  • Website SEO

  • On-Page SEO

  • Off-Page SEO

  • PPC - Pay per click Management

search statistics

68%

Of online experiences begin with a search engine.

92%

Google currently holds the largest of the search engine market share

70%

Online marketers believe SEO is better than PPC for generating sales.